I believe in the rule of threes. People remember things better in groups of threes. Therefore, I have developed the three Bs of social media. The three essential things you must know to effectively run your Facebook and Twitter sites. There are five of them.
Be personal. It is called SOCIAL media for a reason. Treat people nicely. Be responsive. Talk to them like real people because they are real people and so are you. Try to incorporate some wit when appropriate.
Be visual. Ideally every post on Facebook should have a photo, video or link attached. This isn’t always possible, but most of the time it is. This makes the page more engaging and helps break through onto people’s news feeds. Same with tweets. Tweets that contain links are more likely to be retweeted.
Be honest/accurate. It is better to say you don’t know and make people wait for an answer than to put up something that is misleading or flat wrong. People are patient for the most part. If you let them know what is going on, they will wait for the info.
Be creative. Don’t be afraid to try new things. Take a few risks. At worst, people will ignore it. At best it will be the most popular thing you have posted.
Be positive. You wouldn’t be doing this if you didn’t believe in your product. If you don’t brag about it, nobody will. People respond to positivity with positivity. Ultimately, this is why we do what we do -- to cast our product in the best possible light.
What "Bs" did I miss? Remember, we have to keep it to three.
Shane,
ReplyDeleteThat's more bees than you'll find swarming a honeycomb. I recently wrote a book (Aftershock: A Journey of Faith to Haiti) about the 10 Americans jailed in Haiti after the earthquake ... my daughter was among them. I hope to use Facebook and Twitter as ways of letting people know about the project.
Your advice is very helpful. Keep up the posts. I'll check in regularly.
Mel Coulter
Mel,
ReplyDeleteThanks! I look forward to reading your book.
Shane