I’m often asked “Sean, how can I increase my followers on Facebook?” After I remind them my name is “Shane,” I point out three surefire ways to get more people to follow their Facebook page.
Far and away the most effective way to increase followers is through Facebook ads. This is probably not what most people want to hear, but it is the case based on my experience. Your Facebook page might average 100 new followers per month through organic growth. A Facebook ad could increase that to 100 new followers per day.
Meanwhile, the ads are quite affordable as well as cost effective. You only pay up to an amount that you set prior to the ad running. Of course, like all ads, the design of the ad and the information advertised must be pertinent and intriguing to your audience in order to entice them to click through to your page.
The second most effective way to increase followers on Facebook is through cross marketing. This method will not grow your followers as fast as ads, but it is, for the most part, free. Cross marketing means getting earned media coverage, linking from your website, posting on Twitter, doing public presentations and using a myriad of other efforts to increase visibility of your page and the product it exists to promote.
Finally and most importantly, you have to have great content on your page. It doesn't matter how many followers you attract if you lose them because your content is lame or you don’t update your page frequently.
Provide content worth sharing. Photos, videos, links and information people can’t get anywhere else are all ways to encourage followers to share your posts on their personal or organizational Facebook pages. This sharing helps attract new followers to your page.
Facebook ads, cross marketing and intriguing content, all guaranteed to increase your Facebook followers.
