How many times have you sat through a dreadfully dull presentation where the speaker read the Power Point slides off the screen and made no effort to keep you engaged? I'm guessing many, many times.
How many times have you sat through a dreadfully dull presentation where the speaker read the Power Point slides off the screen and made no effort to keep you engaged causing you to go charging out of the room fired up to act on what you just heard? Never.
Not everyone is a great speaker. Or writer. Or communicator in general. If you aren't strong in these areas, you need to realize it and keep it brief. Audiences are rarely disappointed when a speaker finishes sooner than expected particularly when the speaker is boring.
If you're going to be boring -- be brief. That goes for speeches, news releases and....blog posts.
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